Marketing Automation Services

Automate campaigns and marketing / sales operations

Marketing Automation module-by-module

Unlike inbound marketing, a modular approach is preferred in marketing automation

Strategy

No strategy, no (successful) marketing automation. It is indispensable to think through all possible scenarios before embarking on any kind of implementation.

Automation

Automate everything. Email marketing, nurturing, drip campaigns, auto-update fields, fire triggers and notifications basis well-documented rules.

Lead Scoring

One fine day, the lead flow will become unmanageable. Then, lead scoring - manual or predictive - will intelligently guide sales team members.

Analytics

Data points drive marketing automation. The idea is to search continuously for a growth formula, catalyzed by reporting and analytics.

Marketing Sales Alignment

Generating strong inbound qualified leads isn't enough. It is vital that such leads close into customers, b setting right SLA's and driving their compliance.

Integrations

The right marketing automation software with a strong apps ecosystem supported by an equally forthcoming community ensures that any integration is cake.

Death by marketing. It would have been an undesirable reality had it not been for marketing automation. Marketers, particularly tech marketers swear by it. Marketing automation not helps grow revenue, it also saves ‘burn-out’ from repeated manual tasks, constant monitoring pressure and from the state of ‘being overwhelmed.’

Today’s, marketing (and sales alignment) is notorious for having wheels within wheels. It is indeed overwhelming to make sense of multiple multilevel moving parts. It calls for tremendous detailing, foresight, anticipation and brute logic to successful plan an interplay of all moving parts.

We also recognize that if we get the automation strategy and execution right, it will empower us to deliver seamless personalised campaigns that enchant prospects / customers and grow revenue. Inbound Mantra understands all of this.
Every engagement begins with an As-Is, followed by scoping basis requirements - business or technical. In marketing automation enquiries, our support is initially solicited mostly to optimise an existing marketing / sales stack in line with marketing automation best practices. Then business and growth requirements take precedence.

Ready to get started?

Here is how it works.

As-Is Assessment

In this step, we ask you questions and at times, also look into your current tech stack to get a sense of the maturity.

Understanding Requirements

As-Is is appraised with givens to understand if requirements are transactional or strategic.

Scoping

Scope is then written down line-by-line to reflect the boundaries of the project on hand.
Execution

Get started with Marketing Automation today

Irrespective of your use cases (B2B or B2C), Inbound Mantra would love to know what you are attempting to achieve and execute with marketing automation.

Client Speak

Fast Results and Super Responsiveness

We are a fast growing CMMS (Maintenance Software) company that applies the SaaS business model. In our increasing competitve space we need to keep the leads coming in and ensure cost per lead is manageble. Hippo CMMS has worked with 4 SEO consultants over the last 7 years. Inbound Mantra has been by far the best. Unlike other providers in the past who won’t commit to results or say you won’t see anything until 6 months, these guys have show great results in 3 months. The’ve also been instrumental in pushing out our lead scoring, updating our marketing automation, content creation and more. Basically, they are our in house marketing team and work so quickly that it is hard to keep up. They’re awesome.

Honest Inbound Agency

I strongly recommend Inbound Mantra if you are looking to get started with Inbound Marketing. You just need to tell them your growth goals and they will not rest till they find a way to achieve it. Inbound Mantra has supported DemandFarm for the last two years in creating a predictable revenue pipeline. We know exactly our 'new' expected MRR for the next month. Great Team.

Marketing Automation Software options

Open source and commercial

Free

www.mautic.org

www.mailchimp.com

Paid

www.hubspot.com

www.marketo.com

www.pardot.com

www.eloqua.com

Frequently Asked Questions (FAQs)

Before getting started with marketing automation

What is Marketing Automation?

Marketing today is no less than making a special wedding dish. There are too many things to take care - social media, website, analytics, email marketing, adwords, creatives and you are quickly staring at a never-ending list.

Marketing automation is about using a comprehensive software or a combination of many tools with the sole objective of replacing manual tasks that are vulnerable to errors. This automation has also created opportunities to personalize marketing campaigns better.

When to do marketing automation?

Best time to begin marketing automation is when inbound / outbound leads aren't getting the attention they deserve. Mostly because of paucity of time from the sales team. It definitely calls for setting up marketing automation with define rules.

Also, when your business is preparing for a big spurt in growth and there are a number of technological investments being done, it may not be a bad idea to looking into marketing automation too. Undoubtedly, this has to be strategized well.

Benefits

Revenue growth is the topmost benefit. Other than that there are benefits in team productivity. Errors by omission and commission are reduced too. It also drives transparency in reporting, thus institutionalizing accountability. High performance teams also dry-run experimental campaigns, before hitting the market.

Why marketing automation fails?

Like benefits, the list is full endless reasons ranging from the banal to the critical. Internal reasons are also responsible, but the primary amongst them is a lack of commitment to digital and technology. External reasons range from lack of inbound leads, total reliance on outbound marketing and neglecting thought-leadership.