Investing in a marketing automation software is easy, deciding to invest in one is the hard part.
Modern day marketing and sales requires us to do a number of manual repetitive tasks. Marketing automation software not only replaces all of this, but at the same time also empowers marketers to add more sophistication to their campaigns.
It depends. Some platforms like Eloqua and Marketo are more suited for enterprise companies. And then there are thousands of products that are adopted by the SMB market. Not sure, if you have heard about Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040) which points to the overcrowding in this space.
No. The marketing automation software currently available in the market do no discriminate between B2B and B2C. Their adoption is governed by the corresponding use cases.
This is the single most important question. Do not proceed if you do not have an answer.
Has your marketing list outgrown the excel sheet? Are your leads not being followed up on time? Is your marketing team wasting money on random email campaigns? Is the team tired and bored of doing repetitive campaign tasks? Are your challenged in achieving your business goals month after month? Do you have a new business plan to cater to? Do you want to get personal 1:1 with your customers and prospects in a helpful way?
Ask why?
Marketing automation isn’t just automation. It integrates all the marketing activities and tools, to give marketers a single unified view of the funnel. It brings together all the channels – website, emails, sometimes even calling, analytics, social media, content marketing and the new tool launched today – to drive performance-oriented marketing.
Developments in Big Data and Analytics are further pushing the envelope on marketing automation, and its scope is only expanding.
Put simply, Marketing Automation Software helps you automate repetitive tasks such as emails, social media and website tasks. It helps marketing departments optimize, monitor and scale each channel effectively, leading to an increased audience, engagement, and marketing performance.
Once the potential of your marketing prospect list exceeds 100, it may be a good time to start preparing for marketing automation. You also need to start thinking of buying a marketing automation software when you start getting leads from different channels.
Investment into marketing automation is not just a marketing decision. It is strategic. And its ownership is vital to success. There are a lot of marketing automation software provider mostly SaaS but the market leaders are Hubspot, Marketo, Pardot, Eloqua etc.
We are a Gold certified HubSpot Partner and we recommend HubSpot Marketing Automation to our clients. It has been ranked as the best marketing automation platform from thousands of users across the world at business solution review platforms like G2Crowd and Capterra. We ourselves have used all three tiers of Hubspot. Hubspot marketing automation is our recommendation for various reasons like intuitive interface, free CRM, powerful workflow also predictive lead scoring.
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Inbound Mantra is an enterprise inbound marketing agency that helps businesses build their brand, capture hot leads and grow sales.
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