How will it benefit your venture?
Marketing automation isn’t just automation. It integrates all the marketing activities and tools, to give marketers a single unified view of the funnel. It brings together all the channels – website, emails, sometimes even calling, analytics, social media, content marketing and the new tool launched today – to drive performance-oriented marketing.
Developments in Big Data and Analytics are further pushing the envelope on marketing automation, and its scope is only expanding.
What exactly is marketing automation?
Put simply, Marketing Automation Software helps you automate repetitive tasks such as emails, social media and website tasks. It helps marketing departments optimize, monitor and scale each channel effectively, leading to an increased audience, engagement, and marketing performance.