Predictive lead scoring is the next level in lead scoring methodology. It brings the power of predictive modeling to CRM data that is explicit and implicit.
Predictive Lead Scoring is the modern-day concept that unleashes the potential of AI upon your data, thus, extracting only high-potential leads for your sales reps
Utilizing predictive modeling, predictive lead scoring learns from successful leads that have closed into customers and finds similar patterns in all the incoming leads. This is done by pulling information from the CRM, marketing automation software, inbound marketing software and third-party lead enrichment APIs. Predictive lead scoring crunches this ocean of data to support marketing and sales teams, identify patterns and connections that would have been impossible to identify manually.
SOURCE | COLLECT | CONTACT |
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Online sources • SEO • SEM • Social • Media Offline sources • Referrals • Cold Calling | Collect them in a spreadsheet or a CRM | Contact every lead by emailing, calling and at times even doing personal meetings. |
Unable to offer a credible solution. Creates more problems. Eventually fails because…
APPROACH... | ...HAS ISSUES |
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Predictive Lead Scoring tells you which Leads will close into Customers
Squeezing Your CRM | Extracting Meaningful Data | Waiting for the green signal! |
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We’ll collect the behavioral data of your leads, spread across your CRM | Preserving important data is as important as removing noise from it. | Once the data is ready, we feed it to a model and come up with threshold that is specific to your data |
This includes anything from the name of lead to the number of clicks he/she performed on a page | We dig deep into data, understand what it means and then perform necessary cleaning | All you need to do is wait for the model’s green signals! |
This approach helps us build a sophisticated and a model just for your case |