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If you are into inbound marketing, and you serve EU residents, you would know ‘GDPR’, undoubtedly.
That GDPR is a four letter acronym is purely incidental. Atleast that is what the EU lawmakers would like us to think. Here is the GDPR resource you could reference.
If I have got you worried, I am perhaps in the right direction. But, you still have a month and a little more. Start preparing. GDPR goes into effect from 25th May 2018, and will apply to any company that does business with European Union residents, irrespective of their business location. In effect, GDPR impacts all global businesses.