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Just a couple of weeks ago we were making lead and traffic projections for 2019 for one of our inbound marketing clients which is a SaaS company. While we were very excited for the optimistic goals we were setting up for ourselves next year, a critical question struck us. Can you guess what that question could have been? We, in fact, threw a similar question at you in one of our recent blogs: Inbound Marketing Hacks for 2019.
Around a month ago, as I was reviewing a certain monthly report , I realized that Conversion Rate Optimization (CRO) goals were not being met. I began by looking at the overall CRO performance all year around and realized that it remained static and even dipped for some months.
The future belongs to interactive content – you can either see it as a prediction or a statement.But that doesn’t change the truth.Interactive content is growing. It holds staggering possibilities. And you can see it coming.