Predictive analytics and privacy, the moral enemies?

Predictive analytics and privacy, the moral enemies

Predictive analytics is a subset of data. Data is the very essence of what we care about. Personal data is not equal to a person, it’s much better. It weighs nothing, takes no space and lasts forever. Data about a person is not as valuable as the person but it’s cheaper to manage and hence a better investment.

The fact that data is perceived as dangerous speaks to its power, if it were weak, it wouldn’t be a threat

One of the top five health insurance companies is trying to predict if an elderly insurance policyholder will pass away in the next 18 months, based on the patient’s recent medical claims. This seems dubious at first but it gives so much power to these companies.

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