Next page to go? Apriori will know


Ever wondered how some of your favorite shopping sites already know what you like? Curious how some of your most wanted items pop everywhere while you browse on social media? Well, that is the power of AI, specifically recommendation system. Every now and then I am put to relief by recommendations, they barely let me forget. Moreover, they even suggest better options without getting lost in the pool of items in different categories with different names, quality, brands, a little overwhelming too!

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Unleashing AI on SEO, predict google rankings with a click


Will I ever rank in top 5 on google? Can someone predict google rankings for me?

What if someone could answer these questions for you? What if even before writing your next blog, someone could tell you that your page will never rank for a keyword? But, who could be this someone?

Actually, no one but a machine, an AI-based algorithm!

SEO has matured and so has AI, so why not take advantage of this ai with seo combination to find answers to one of the most and long-awaited questions in digital marketing “Can you tell me will my page rank for a keyword in the top 5 on google, well in advance? If not, what changes should I make?”

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Predictive Lead Scoring: Why, How & Where


Predictive lead scoring tools

According to a GEM (Global Entrepreneurship Monitor) report, 3 startups are created every second. So, while you were asleep at least 0.8 million startups were created! Or shall we say, 0.8 million leads came up from nowhere?

Even if 0.1% of these were relevant to your business, you still have approximately 860 leads to contact, assuming you sleep 8 hours a day. Leaving the numbers behind, the most important problem that businesses are and have been facing is the lack of ability to differentiate between high and low-quality leads because the speed at which market is growing is rapid.

So, companies started to come up with their own strategies to handle this problem and the one solution that really emerged was the concept of lead scoring.

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Does Your Business Need HubSpot Marketing Automation?


marketing automation software

There comes a time when your business starts to get more leads than it can handle. When it gets tough to nurture leads across multiple channels, some leads are bound to slip due to various reasons like lack of attention to important leads, lack of personalization etc. That’s when every marketer thinks, what if they had an extra pair of hands to help them with this.

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