Word of Mouth Marketing Using Inbound Techniques


What is the first thing you do when you want to try a new restaurant for dinner or you want to switch to a new smartphone? You probably ask your friends and family for recommendations or check ratings and reviews on trusted sites and apps. Some of you might even open your favourite tech enthusiast’s Youtube channel and see what product is recommended by them. All of these are in fact examples of Word of Mouth Marketing(WoMM).

According to Nielsen :

  • 92% of consumers trust suggestions and recommendations from friends and family more than advertisements.
  • 88% of people believe online reviews written by other consumers.
  • 74% of consumers accept word of mouth as a key influencer in their purchasing decisions

With such jaw-dropping stats, it’s not a smart decision to neglect the importance of user ratings, reviews and recommendations.

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#MeToo : An Indian Perspective


#MeToo

There are some social media movements that touch not only your heart but also your soul. They may be few and far between but their impact is undeniable. Although this blog really is very different from the inbound marketing blogs we generally publish, this touched our heart in such a way that we just had to write about it.

In a landmark move Time Magazine named “The Silence Breakers” the Person of The Year. So what prompted these Silence Breakers to break out of the shackles of misogynistic pigs they had previously been bound in before?

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