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Do you ever wonder that how colors can affect our choices, our mood, our likes and dislikes! It seems to be very simple. But after exploring this, I realized this field has much more to say. Significance of each and every color is not just in terms of words rather it always convey much deeper meaning.
93% of purchase decisions in real time are based on colors and visual appearance of the product/brand hence choosing the right set of colors is paramount for your business be it for your website, logo, or even product packaging. Your business gets associated with the colors you choose and hence the right set of colors will take your business to new horizons as colors are the one of the most-remembered elements of your brand and can make a big impact on how it is perceived.