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What is the first thing you do when you want to try a new restaurant for dinner or you want to switch to a new smartphone? You probably ask your friends and family for recommendations or check ratings and reviews on trusted sites and apps. Some of you might even open your favourite tech enthusiast’s Youtube channel and see what product is recommended by them. All of these are in fact examples of Word of Mouth Marketing(WoMM).
According to Nielsen :
With such jaw-dropping stats, it’s not a smart decision to neglect the importance of user ratings, reviews and recommendations.