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…you may bluff your way in or lose out on even the best hand, getting inside your opponents head is what matters.
My learning of user psychology from my first ever job and first ever SaaS client made me fall in love with the integration of psychology and marketing.
Inbound marketers sneak inside the user’s conscience and navigate them throughout the website and even entice them to fill a form, hence, leads.
The users feel that they are in control of their own actions, but, *winks* NO.
To build a successful inbound marketing strategy, marketers have to start with best-known practices, but over time, the strategies evolve with consistent testing and optimization.
Inbound Mantra seems to have aced the art of user psychology in SaaS marketing.