Inbound marketing is a philosophy that advocates ‘helping’. We have incorporated that into our design approach as well.
Working with SaaS and B2B companies across the world, Inbound Mantra has developed an intent-based, functional and helping approach to design. This thought-through design approach ensures that our clients are empowered to guide their users, irrespective of the user’s place in the buyer’s journey.
Increasing customer lifetime value and decreasing customer acquisition cost is the formula for success in the SaaS industry. Using primary and secondary research (including heat maps), Inbound Mantra is able to propose and deliver conversion focused designs that continuously lower the cost of customer acquisition.
B2B by Default
B2B may be boring. But, it is very cerebral. It demands a minimalistic approach to design but at the same time functional and visual. And that is a tricky challenge.Our B2B focus has helped us find creative solutions to such challenges.
Discuss your design projects
UI, UX, visual communication ideas, graphic design assets, interactive content, infographics and everything design; talk to us about anything and learn how we prioritise function above form.